Auluna Fashion Jewelry was founded in Australia by Olinda, a mother of three and a veteran of the fashion industy. The brand is designed by a group of French designers and is deeply inspired by French elegance. The jewellery aims to achieve the alchemy of blending timeless elegance with confidence and flair.

The name ‘Auluna’ combines ‘Au’ (gold for enduring value) and ‘Luna’ (moon, for eternal strength) highlighting the brand’s focus on inner power and beauty. It encourages self-discovery and self-love, guiding women to embrace their individuality and inherent strength.

Olinda’s discovery and transformation, sparked by a simple yet inspirational necklace, motivated her to create something extraordinary with the Auluna brand. It’s more than accessories: Auluna provides symbols of empowerment and self-acceptance, radiating energy that uplifts and validates the wearer’s true self.

Auluna is dedicated to enhancing women’s lives, promoting authentic self-expression and helping them shine with confidence across all life’s arenas.

Auluna transforms every occasion with fashion that uplifts and empowers. Our pieces are crafted to resonate deeply, helping women express their true selves with confidence and elegance and embrace their authentic identities.

Auluna’s accessories blend classic and modern elements, maintaining timeless beauty while aligning with contemporary fashion trends. Each item tells a story, fostering a profound connection with its wearer. Auluna is more than fashion—it’s a celebration of authentic self-expression and inner strength.

Philosophy
Auluna elevates women’s empowerment through fashion that boosts confidence and enhances self-expression. Our designs align with personal and professional goals, empowering wearers to feel strong and beautiful. We champion self-love and acceptance, urging women to embrace their uniqueness and transform imperfections into strengths. Our accessories act as daily reminders of self-worth, promoting resilience and kindness. Ultimately, Auluna uses fashion as a catalyst for personal and professional growth, inspiring women to realize their full potential.

Mission
Empower women to embrace their true selves through fashion that promotes self-acceptance and personal growth. The brand aims to transform the relationship between women and their wardrobes, making each Auluna piece a tool for self-discovery and a symbol of inner strength. By integrating contemporary style with elements of personal and spiritual growth, Auluna seeks to inspire women to confidently express their individuality and embrace their imperfections as unique aspects of their beauty.

Vision
Lead the global fashion industry towards a more inclusive and empowering approach, where fashion is not only about external appearance but also about enhancing personal well-being and self-esteem. Auluna envisions a world where every woman feels valued and inspired to reveal her true self, supported by fashion that reflects her personal journey and contributes to her sense of self-worth. Through sustainable practices and innovative designs, Auluna aims to set new standards in the fashion industry, making high fashion synonymous with personal empowerment and environmental responsibility.